# Redirection: new functionality for even better branding | Siempre Feedback

Source: https://siemprefeedback.com/news/redirection-after-feedback-for-better-branding

*2026-09-24 by Miha*

We've added a new functionality: **redirection after feedback has been provided.**

Businessses can now add on the location the redirection URL. User will be redirected after 10s to the website that has been provided.

And on top of that, it can be redirected only on certain Sentiment (or all, of course).

![redirection functionality siempre feedback](https://res.cloudinary.com/ddl9ewsfx/image/upload/v1/images/redirection-functionality-siempre-feedback_lsm.width-500_wogtuo)

Some examples how and when to use Sentiment based Redirection:

- if a user provides you a Negative feedback, you could redirect them to the more detailed Survey
- if a user provides you a Neutral or Positive feedback, you could forward them to the special landing page and give them discount
- ...